British heavy metal group Iron Maiden is responsible for a number of rock’s greatest hits, like “Aces High” (1984), “2 Minutes to Midnight” (1984), and “Fear of the Dark” (1992.) With thanks to frontman Bruce Dickinson’s clever business-minded approach to marketing his previous designs of Trooper ale, and limited editions Trooper 666 and Red ‘N’ Black ales, Iron Maiden is getting ready to put their fourth beer product on the market.
Hitting pubs across the UK beginning in October, the tasty treat is called ‘Hallowed’ (a rock and roll nod to Iron Maiden’s song “Hallowed Be Thy Name”), and is made up of 6% ABV. The refreshing limited edition will arrive in 330ml bottles fashioned with the iconic mascot ‘Eddie the Head’ on the label.
The special ale was crafted by Martyn Weeks, head of Robinson’s Brewery in Stockport, England.
“It’s all in the yeast,” Weeks says via Ultimate Classic Rock. “Belgian yeast yields a very distinct taste and presentation. You can sniff out a Belgian beer simply from its aromas: fruity, spicy and earthy. Belgian yeasts withstand higher alcohol levels, they attenuate well and create an array of phenolics and esters… put simply, this means more flavour and I think Hallowed drinkers are in for a treat.”
In a statement on IronMaidenBeer.com, Dickinson boasted of the exceptional quality of ‘Hallowed’ saying, “What makes this brew pretty special is that we’re adopting a Belgian yeast for the first time,” he says in a statement. “I’m a big fan of Belgian beers, so I jumped at the chance to brew my own. While I get very excited about experimenting with new formulas and ingredients, the thing about Belgian beer is that it’s as much a way of life as it is a drink. We’ve tried to bottle that philosophy in Hallowed, albeit with a British twist.”
As the date for distribution draws near, information on other locations to purchase ‘Hallowed’ will be posted on Iron Maiden’s official Facebook page, as well as the Robinson’s Brewery official Facebook page.