Way back in 1977, possibly the most notorious punk band the world, The Sex Pistols, signed to Sir Richard Branson’s label Virgin Records. Roll the clocks forward almost 40 years and check this out! The artwork for Never Mind The Bollocks, Here’s The Sex Pistols and the “Anarchy in the UK” single now appear on credit cards issued by Virgin Money, the bank coincidentally backed by Sir Richard Branson himself. Things have a way of coming full circle do they not?
The strap line for Virgin Money, punk-branded credit cards signal a “time for consumers to put a little bit of rebellion in their pocket.” And guess what? that kind of “rebellion” carries a hefty 18.9% APR.
“In launching these cards, we wanted to celebrate Virgin’s heritage and difference,” director of cards, Michele Greene told the Guardian newspaper. “The Sex Pistols challenged convention and the established ways of thinking – just as we are doing today in our quest to shake up UK banking.”
Social media has since been flooded with outcries of how this type of punk appropriation spits in the face of all that is and was punk music and culture. But lets be honest? Is a Sex Pistols credit card really any more shameless than the Country Life butter commercial starring John Lydon? We think not.
Story: The Rock My World team.
Photo: Virgin Money/PA.