It’s déjà vu folks, it’s CMA time and the powers that be at ABC network have decided to go with a winning formula by naming Carrie Underwood and Brad Paisley as hosts for the CMA Awards for the second year running. [pullquote type=right][counter num_start=”0″ num_end=”99″ num_suffix=”%” num_speed=”2500″ num_color=”#9b59b6″ text_above=”Ratings Magnet”][/pullquote]
Unbelievably this year will be the eighth that the two country megastars have been onstage for the yearly award show. Hey, ‘if it ain’t broke, then don’t fix it’.
ABC said, “We are so fortunate to have Carrie and Brad hosting the CMA Awards for the eighth time, they have real chemistry on stage and bring credibility, comic timing and critical acclaim to “Country Music’s Biggest Night. Brad and Carrie are great hosts, because they are very active collaborators in the process. They are heavily invested in the continued success of the CMA Awards while being mindful of the prestige and history. They are not simply setting the bar for hosting an awards show, they are surpassing it every time they step out on our stage.”
Since the pairing of Paisley and Underwood began in 2008, the CMA’s have consistently hit relatively high numbers and the award show hit a 17 year high during 2014.
At the end of the day ratings count, the producers ultimately look at viewership numbers when deciding who the ideal hosts will be and Paisley and Underwood have hit the proverbial homerun time and again.
The eight-year stretch for the Paisley/Underwood isn’t a record for the CMA’s. Vince Gill hosted the show for 11 consecutive years (and he only required a cohost for two of them). Pretty impressive huh?
This years CMA Awards will take place on November 4 at Bridgestone Arena in Nashville.